Frequently Asked Questions

  • How is Citrix’s Distribution program changing?


    We are excited to announce that Arrow Electronics has joined the Citrix family as a new distributor for the U.S. and Canada. As part of this new partnership, Citrix will also be enhancing its federal capabilities by signing Arrow’s wholly-owned subsidiary, Immix Group, as an affiliate to assist our federal partners with Citrix solutions. Arrow is a leading value-added distribution partner in the U.S. and Canada and has deep Citrix ties and expertise.

  • How will Citrix’s new Distribution program benefit partners?


    By refocusing our distribution program, our partners can increase velocity in their business while helping us win in the mid-market with secure workspaces, networking, and the cloud. The core of the program focuses on enablement of our partners with dedicated people, programs and tools.

  • What were the core reasons that led Citrix to add Arrow as a North American distribution partner?


    Arrow has a long track record of prior success with Citrix in EMEA and selling into the public sector. This partnership in North America provides us the opportunity to provide a global supply chain solution to our partners and customers.

  • How can the collaboration between Citrix and Arrow make the Citrix channel stronger?


    This newly formed partnership will allow for:

    Accelerated growth opportunities in Cloud, Security and Networking

    More robust joint enablement offerings which includes enhanced demo, POC and cloud provisioning support

    Complete partner development framework, including enablement training and POC support, followed by revenue generation support through lead generation campaigns, tied off by incremental profit opportunities through customized incentive programs

    Expanded access to multi-vendor configurations and customized bundles (Open avenues to work with key alliances, such as HPE, to deliver joint hybrid solutions that meet the unique needs of mid-market customers.)

    Industry-leading hyperconvergence partnerships

    Access to Arrow’s dedicated team to support partners in the field, both in partner account management and partner presales support.

  • What action is required by the partners?


    With the recent announcement of Citrix adding a second distributor in the U.S. and Canada, we will be asking partners to select a preferred distributor for their Citrix business. Your preferred distributor will be your go-to partner for value added activities with Citrix. The selection period will start on July 1, 2017 and end on August 15, 2017. (Midnight, Eastern Time)

  • Is selecting a Preferred Distributor required?


    This will be a requirement for all Citrix Solution Advisors. By not taking action and selecting, you may be at risk of losing marketing program dollars and/or other CSA benefits.

  • How do I select a Preferred Distributor?


    Steps to Selecting a Preferred Distributor:

    • Login to Citrix Partner Central
    • Go to “My Partnership” tab
    • Select “Update Locations, Contacts, and Memberships”
    • Select “Locations” tab
    • Click “Select Distributor” tab
    • From the drop down, enter USA or Canada for Country
    • Enter name of Preferred Distributor (Arrow or Ingram)
    • Hit Search and select record

  • How long is my Preferred Distributor selection valid?


    Your selection will be valid for 12 months and will be applied to all locations within your organization.

  • Is this a closed distribution model?


    No, partners are eligible to transact through either distributor regardless of the selected Preferred Distributor.

    Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc. [NYSE: ARW], provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors.  Arrow ECS focuses on a collaborative relationship with our solution providers—supporting them with industry-leading resources and connecting them to the world’s foremost technology suppliers. With presales technical support, vendor-certified training, order management, bundled solutions, customized configurations, marketing support, demand generation, business intelligence and planning, and flexible financing, Arrow ECS provides the resources, tools and support resellers need to simplify business, identify new markets and increase sales.  Visit